Re.Verso™ is the brand of a new, fully transparent, certified, and traceable Italian textile system intended for wool and cashmere. The integrated supply chain can boast incredible savings in terms of:
water (-89%) and
CO2 emissions (-96%),
as certified by the LCA (Life Cycle Assessment) study led by PRIMA Q (datas refer to wool).
1. Since when do you deal with the topic of sustainability?
After racing around the world as a fashion manager for many years, one day I said "stop" to the fashion industry and disposable consumption. I wanted to create a project that could embrace my values of quality over quantity, fair working conditions, support women and small local suppliers, reduce pollution and respect the animals.
Since the end of 2015 Knitted-Love has been my idea of downshifting.
2. Did you have a key moment?
Moving to Austria, in a small city of Carinthia, surrounded by lakes and nature, in a house with wood heating helped me to slow down and discover new values in life.
3. Can you explain to us, why a HAND-KNITTED sweater costs 450 Euros? (production steps, material, the difference to cheaper pullovers,…)
Every chunky knit piece (not the eco-cashmere capsule) is made by hand, without the use of machines, using only knitting needles or crochet hooks. To give you an example: to hand-knit a regular scarf (25 cm large/150 cm long) I need 24 minutes x 10 cm. This means that, including the finishing, behind 1 scarf there are around 10 hours of hand-work, excluding the cost of the material.
I strongly believe in fair working conditions and fair wages, but I do not believe that producing overseas is really an empowering action for the people who live there.
Also here I see everyday people struggling, that can hardly arrive at the end of the month with their pension or their small paycheck. That’s why I produce only locally, between Italy and Austria, working directly with women in need. I personally know each one of them, I listen to their stories and I try to meet their wishes. They do something they really love (most of them are “knitting-addicted”!) and can work in the comfort of their homes, without any pressure. That’s why I like to think that my products carry only positive vibes because they are made by happy people ;)
The materials I use are also an important part of what makes every Knitted-Love piece a luxury item. All my yarns and fabrics are 100% made in Italy or made in Germany. My suppliers are mainly small local businesses, that are recognized also by famous designers like Brunello Cucinelli, Valentino, Stella Mc Cartney… for the best quality, design and colors of their products.
Of course, I know that I cannot compete with clothing made overseas (China, Bangladesh, Indonesia, Vietnam…), with cheaper materials or lower quality yarns coming also from Turkey or Greece. But sincerely I will never compromise only to pay a cheaper price and increase my own mark-up.
If you see in a shop a hand-knitted sweater that is costing 100 euros, the possibilities are 4:
it’s not really hand-made with knitting needles, but with a knitting machine controlled by hand (that saves a lot of time!)
it’s not made with 100% natural wool, it may have some acryl or polyester inside
it’s not locally produced
it’s sold directly from the designer, without the mark-up of the shop (most of the shops use a mark-up of 2.5 to 3.0 on all the products they sell)
I am aware I did not choose the easiest way, because many people still do not understand the difference between me and other brands, but I am sure I chose the right path, allowing everyone who buys Knitted-Love to experience the possession of a luxury “hand-made-to-order” limited edition timeless piece.
4. What is the meaning of "Pure Cashmere recycled fibers"?
As I have the possibility to speak ;), I first would like to talk about cashmere in general and mention an article I recently read on “Thefashionista.com” and that is explaining very well where I stand.
It’s not a secret that in the last decade, also cashmere has been "disrupted" and is not a sustainable fiber anymore.
With the increase of the demand, the goats and pastures conditions got worst.
People are so used to buy “on hand-feel”, that manufacturers are pushed to wash it with extra cycles, wasting a huge amount of water.
That’s why my first choice has been to use only 100% recycled cashmere, Made in Italy.
Italy's (and Scotland) meticulous techniques for spinning, knitting, and weaving cannot be found elsewhere. They can make sweaters that last, that can pass down from generation to generation, and they still use traditional methods that help with the material’s longevity: they simply wash it less…
(Not everybody knows that most of the world's highest quality cashmere is not soft to the touch at all, but it gets softer overtime!)
The “Pure Cashmere Recycled Fibres” I use are 100% sustainable and coming from the rests of the Italian productions. They are sourced by “Green Line”, washed and reworked in a new yarn by the historical manufacturer Filipucci.
It is very interesting to read their press release, in which they explain in deep their philosophy about Responsible Innovation. I am very proud to be among the designers to use such a special fiber!
In addition to this, each of my sweaters has been stitched by hand with drawings and/or writings (that I have drawn with my own calligraphy) in the sunny land of Puglia, in the South of Italy.
RESPONSIBLE INNOVATION AI19-20 – A Journey to be Better
Responsible innovation means creating a transparent, eco-centric strategy around all the aspects of corporate business, manufacture, and final products. These values are strongly embedded in Filpucci DNA and they constitute the guidelines adopted by the company in its journey towards a more responsible approach to smart design and manufacture.
Filpucci Group represents a pioneer manufacturing reality in the high-end – low impact fantasy yarn industry. Together with GRS (Global Recycled Standard), GOTS (Global Organic Textile Standard) obtained in Spring – Summer 2019, and the well-established circular economy brand Re.VersoTM, the company has achieved further certifications for viscose and wool since Autumn-Winter 2020, such as FSC (Forest Stewardship Forest) RWS (Responsible Wool Standard).
For Autumn – Winter 2020 Filpucci proposes 21 sustainable yarns for Wollen Selection and Filpucci Collection.
Re.VerSo™ is a new circular economy brand of a manufacturing system for wool, baby camel and cashmere. It has been developed by qualified Italian partners and it represents a really advanced, integrated, fully transparent, and traceable supply chain. Re.VerSo™ gathers, selects, and processes exclusive pre-consumer offcuts and trimming recovered from already dyed wool and cashmere materials. Re.VerSo™ represents an innovative, refined, smart-oriented, and pioneering manufacturing process characterized by values that are aligned to any contemporary consumer’s needs.
Global Recycled Standard (GRS) is promoted by Textile Exchange, one of the most important no-profit organization that promotes international responsible and sustainable development in the textile industry.
GRS provides evidence for and criteria to cover the following areas:
– composition of the product and content of recycled materials;
– maintaining traceability throughout the entire production process;
– restrictions on the use of chemical;
– compliance with relevant environmental criteria as water supply and discharge as well as energy recovery;
– respect of social criteria relating to workers’ rights.
Global Organic Textile Standard (GOTS) is globally recognized as the most important standard for sustainable production of garments and textile products made of natural fibers from organic farming, such as organic cotton or organic wool. It is possible to certify under GOTS: textile products, textile chemicals commonly implied in the textile industry, and manufacturing activities. GOTS criteria include environmental and technical quality, as well as toxicity and social, which are guaranteed for the entire supply chain by this independent certification.
Responsible Wool Standard (RWS) by Textile Exchange is an independent, voluntary standard. On farms, the certification ensures that sheep are treated with respect to their Five Freedoms (Good Lifestyle, Good Environment, Good Health, Good Nutrition, Good Handling) and also ensures best practices in the management and protection of the land. Through the processing stages, certification ensures that wool from certified farms is properly identified and tracked.
Forest Stewardship Council (FSC) is an independent, non-governmental, not-for-profit organization established to set standards for responsible global forest management. FSC Certification confirms that the forest is being managed in a way that supports a responsible viable economy, preserves stems, and benefits the lives of local people and workers, all while ensuring it sustains economic viability.